WE ARE LUMENS

Meaningful design meets perspective and intent.

 

LUMENS is the creative studio of Serra Semi based in NYC. As your creative partner, we take the complexity of human perception and translate it into effective design.  We work with you to define your creative goals and establish the path to bring your vision to light.

 
 

WHAT WE DO

 

At Lumens, we partner with you to understand your creative goals and offer meaningful solutions around both DESIGN and PROCESS.

We embrace the power of design by creating imagery that embodies purpose through an aesthetic voice.  We also understand the complexities of the creative process and provide services to analyze and recommend efficiency solutions for your creative suite.  Our core programs are built to compliment each other to provide you with a holistic creative solution.

 
 
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CREATIVE SERVICES

Complete range of design services from logos, websites, to app development and beyond.

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DESIGN FLOW

Planning services to analyze your internal processes and unique needs to present efficiency solutions around your creative program.

 
 

Within each program, we have curated service packages targeted towards your design needs. You have the flexibility to choose a package from either Creative or Design Flow, or choose a custom pairing of both. We offer the flexibility to focus on your immediate needs or to create a comprehensive program around your long-term creative strategy.

 
 
 

THE TEAM

 
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SERRA SEMI
Creative Director

Serra is an established media designer and creative director with over 15  years of experience in all interactive mediums as well as print. 

She develops meaningful aesthetic solutions for brands who strive to go beyond the conventional to truly engage consumers.

Serra has an obsession for typography, texture and color; and loves rendering tactile analogue design into digital media.

She graduated from Art Center College of Design in 2008 with an MFA in Media Design.  She has since been working with a variety of independent media companies, defining technologies for large audience media platforms and  iconic pop culture brands such as BlackBook, VIBE and SPIN before founding Lumens. 

 
 
 

ASHLEY BRITTON
Jr. Designer

Ashley Britton is a junior designer with three years experience in graphic design, illustration and motion graphics.  

Ashley has a love of color theory, repetition and variation.  Her work focuses on figure and visual storytelling which she uses to create designs that are playful yet deliberate.  

She graduated Marymount Manhattan College in 2016 with a BA in Graphic Design.  Since graduating she has interned at Milk Studios, freelanced for various small businesses and works at SheKnows Media.

 

THE BACK UP

We are proud to be able to team up with this group of talented people that we have selected carefully.

FRITZ VIDANES
Business Dev & Operations

EMILY COHEN
Copywriting

ELIZABETH DEMARCO
Graphic Design